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IMANI Wins Alcohol Advertisement Policy Battle

30 August 2007 125 views No Comment

Food & Drugs Board Logo

Following recent media, as well as roundtable discussion on advertisement alcoholic beverages generated by IMANI and the Ghanaian Food and Drugs Board, Franklin Cudjoe and the F&D Board, successfully wrote, signed and executed a press release lifting the ban on alcoholic beverage advertisements on Friday, October 19 2007.

Franklin has since been interviewed by major media houses on how IMANI helped achieved this feat. Please click here to listen.

The main items of contention covered in the Press Release were that alcoholic beverages advertisement on radio will be aired after 1:00pm instead of 10:00pm -5:00am as existed under the old law even before the ban.
Additionally, commercials for the alcoholic beverages industry on TV will be allowed to be aired 24 hours/day. This gain is a significant departure from 10:00pm-5:00am as existed under the previous law before the ban was imposed.
This is a significant policy battle as it begins the slow process of de-regulation within the market place.

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