The Association of Alcohol Manufacturers and Importers (AAMI) has been established by the major producers of alcohol beverages in Ghana, to co-ordinate and direct activities towards the responsible production and use of alcoholic products in Ghana.

The members believe that societal acceptable alcohol beverage consumption is possible with a responsible industry and a healthy society. Alcohol, used responsibly, can make a positive contribution to the quality of life of those who choose to use it. Alcohol can harm those who abuse it, and can result in undesirable consequences for society.

The appropriate and safe use of any substance depends on the quality of consciousness and ability to make responsible decisions. This in turn is dependent on a host of factors including the availability of information and the prevailing norms of society.

AAMI and its members have little direct influence over individuals who are prone to antisocial behaviour. AAMI can make a substantial contribution to the development of responsible norms in society, and through sound education programmes can improve the average consumer’s decision-making skills.

The great majority of people in Ghana, who drink alcoholic beverages, do so moderately without damaging consequences. AAMI and its members aim to ensure that this trend is encouraged.

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