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Vision & Mission
- To facilitate the gathering and exchange of information and the debating of issues relating to the use and abuse of alcoholic beverages;
- To formulate voluntary code(s) of conduct or co-ordinate member company policies in a manner which will promote responsibility in the marketing and use of alcoholic beverages and enhance the freedom of its members to market in a spirit of self regulation and co-regulation and to obtain governmental approval for the adoption of the same as the governmental regulatory framework for the industry; and
- To fund or enable members to run jointly funded projects in research, education, advertising and publicity. Such projects seek to understand and focus on patterns of drinking, and to promote education and self-regulation as the best policy approach to the minimization of alcohol abuse related problems in society.
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